Created revenue growth strategies that result in increased sales, customer base, market share, and brand. Big believer in partnering cross-functionally and with key external partners to conduct research, analysis and collecting market intelligence to drive marketing and business decisions. Consumer marketing success stories:
Brand Awareness – Successfully launched Fortune 10 brand. Was national Director of Marketing Communications at merger of GTE and Bell Atlantic and on the team charged with creating and successfully launching the new Verizon Brand. Was then promoted to Executive Director Marketing and strategically launched new sub-brand driving awareness, product usage/traffic and revenue for print/online directories.
Corporate and Media Spokesperson – lead external contact and proactive media relations with focus on trade press. Public Affairs programs including internal and external communications, issue/crisis management, executive speech writing, copywriting, media/trade/shareholder relations, community relations and contributions, employee and customer communications.
Sales Promotions - Managed national marketing product/offer development, positioning and GTM strategies to rollout new products and develop promo zones to drive consumer call to action. Developed key segment and targeted offers ensuring strategic and cross functional integration. Recognized with numerous Corporate and Industry Awards
Experienced Project Manager with budget management supporting revenue targets of over $70B with Marketing program budget over $100M.
Understands the importance of approaching projects with clearly developed and communicated processes in place.