Resume. Up-to-date

Dec 2016 - Present
A Strategy Matters
Clearwater, FL
Principal/Marketing Consultant
Provide full spectrum of marketing counsel to businesses. Currently helping a software-based real estate start-up get off the ground, a non-profit focus on how to make the biggest impact, and a professional services business develop a new brand and marketing strategy.

Feb 2006 - Nov 2016
Frontier/Verizon
Tampa, FL
Senior Marketing Manager
Strategically lead national marketing planning and strategy with product management, channel and marketing partners and agencies to develop effective offers, positioning and robust, integrated marketing across all channels to consistently exceed acquisition and retention goals. Manage the Go-To-Market strategies and execution.
Feb 2004 - Feb 2006
Verizon
Tampa, FL
Public Affairs Manager
Develop national and regional communications plans including senior management communications, speech writing, webcasts, publications, crisis/emergency communications to improve employee engagement and support business strategies.
Sept 2000 - Feb 2004
Verizon Information Services
Dallas, TX
Executive Director/AVP Marketing
Manage the merger of Bell Atlantic and GTE marketing organizations, processes, partnerships and strategically launch new brand. Responsible for national mass media, digital, ethnic and direct marketing, product design, sales support, collateral, publications, alliances and customer relationship management. Define key performance indicators and lead initiatives to achieve and exceed metrics.
Jan 1998 - Sept 2000
GTE
Dallas, TX
Director Marketing Communications
Lead 40-50 employees, numerous agencies and matrix teams in execution of national marketing, channel and branding strategies. Support consumer, large and small business, wholesale and retail channels with revenue of over $70 billion and budgets of approximately $100 million.
Other related Marketing Communications positions
Manager Area Product Marketing, GTE - manage marketing and communications programs including: community relations, advertising, promotions, media sponsorships, tradeshows, customer education, employee incentive programs, sales meetings and multi-faceted sports marketing and fund raising programs.
Manager Communications, GTE Directories – manage internal and external communications, served as Corporate spokesperson. Oversee development of news releases, news materials, fact sheets and talking points for publicity of the organization's programs.
Manager Public Relations, Paradyne Corporation - established and maintained long-term relationship with computer trade media. Served as copywriter for feature articles, annual reports, collateral, press releases, etc.
Reporter – Dunedin Times – covered local, community, government beat for weekly newspaper.

English
Native
Spanish
Fluent

University of Florida
Gainesville, FL.
  • Bachelor of Science: College of Journalism
  • Communications Major
  • Business Minor

Public Relations Society of America
  • Accredited in Public Relations

Please accept my outstanding recommendation of Marilyn Reyes Burrows as you consider her for employment. Marilyn reported to me in my role as Vice President of Marketing for Frontier Communications and was an asset to our team as we moved through the transition from Verizon to Frontier.

Specific calls outs include:

Leadership – Marilyn is a dynamic and strategic thinker. She communicates well across her teammates, agency partners, stakeholders and senior management and motivates all with her passion for excellence and achieving objectives.
Marketing Expertise – Marilyn has a broad breadth of marketing and communications experience and a keen understanding of the importance of developing a strong strategy to maximize messaging, creative and tactical implementation. Combined with her extensive industry knowledge, Marilyn was one of the key players on my team. Her elective decision to take a retirement package is a significant loss to the organization.

Bottom-line, if I had an opportunity to re-hire Marilyn, there would be no question that I would want her on my team.

Matt Stein
Vice President, Marketing
Frontier Communications

This is a recommendation for Marilyn Reyes Burrows. I had the privilege to work with Marilyn for the past 2 years. Marilyn reported to me in my role from October 2014 to November 2016 at which time she elected to take a retirement package from Frontier Communications. She was an outstanding employee and her departure was a loss to our team and the company.

Marilyn’s 29 years of marketing experience was a huge asset to our organization. Combined with her extensive industry knowledge, Marilyn was one of the key players on my team. She is a dynamic and strategic thinker and through her efforts we were able to Go-To-Market using marketing intelligence that helped us lead in the marketplace. Marilyn is able to demonstrate her leadership skills to influence all levels of the business and her passion for marketing, excellence and achieving objectives shows in everything she does.

If I had an opportunity to re-hire Marilyn, there would be no question that I would want her on my team.

Audrey Black
Director Marketing
Frontier Communications

Marilyn was one of my key go-to managers not just at GTE, but a lifetme member of my "All Star" team in the 30+ years that I have been in the workforce and management. She simply gets it done, and that's high praise. She executes without fail. She requires minimal supervision. I was very lucky when my manager suggested moving her to my group. She is an amazing asset.

Douglas Ritter
President USFI

Marilyn has always been passionate, knowledgeable and organized in her work. She demonstrates outstanding professionalism with her team, as well as to the industry she is promoting her products or services in. A great team leader and player, Marilyn has always been the best at what she does, and she will make any company she is associated with highly successful.

Gary Greer
Marketing & Branding Consultant

Marilyn is that rare combination of talented, skilled professional that understands marketing and sales that ensures the success of her team by knowing the business and truly caring for her people. All too often in business you run across a professional whose main focus is 'me' and only 'me'. Marilyn runs counter to any thought of 'me' -- she is focused on the team and ensuring that every individual on her team has the opportunity to contribute and shine. It was a privilege to work on her team in my time at Verizon, she made us better, she made me a better professional -- and I learned all I needed to know about how to be a leader from Marilyn.

Rolando Rivas
Director Marketing Communications
Belmont Abbey College

Marilyn was one of my first mentors (and bosses) and has helped me in so many ways professionally! She's a true marketing and PR expert who always finds a way to lift campaigns to new levels through her innovative thinking and communications skills. She just has a knack! Verizon has been VERY fortunate to have her on its team through the years, and I'd join any of her teams or projects today - no questions asked!

Todd Rogers
VP-Inbound Marketing
Boost Metro

Marilyn’s marketing expertise has been an asset to me as I launched my new business. From high-level strategic direction and branding, to pushing for my best ROI, to the nitty gritty like copywriting, customer testimonials and establishing a professional business and web presence, it’s like having a marketing team as an extension to my medical staff.

Dr. Daniel Schultz
President and Medical Director
Final Diagnosis, Inc.
www.theautopsydoctor.com

I’ve known Marilyn a long time. So when I was developing my Titletracs business she was the first person I called and asked to join my team as my Chief Marketing Officer. Whether you’re establishing a brand new online business, as I was, or you’re with a bricks and mortar Fortune 500 company, Marilyn brings a wealth of marketing and public relations experience to the table. She knows to ask the critical questions and the importance of strategic marketing intelligence and planning. I highly recommend her.

Donna Steenkamp
CEO/Founder
Ttitletracs, Inc

I am the owner and president of a small boutique IT consulting company, and Marilyn has been very effective and supportive in helping me expand my business. Her knowledge of when to apply which marketing technique to achieve the desired results has been very impressive. With Marilyn's help I have been able to expand my business by almost 25% in a few months. I definitely recommend her!

Tony Shams
President and Principal Consultant
Zyguyz, Inc.
  • Verizon Promise Award January 2016 (given quarterly to 1 employee out of 200,000)
  • Verizon Spotlight Award
  • Verizon Credo Award (top 5% in company)
  • Verizon Marketing Award for new Sales Channel program
  • Advertising Age: Best Creative Spots for Verizon SuperPages.com “Bakers” TV spot
  • GTE Chairman’s Leadership Award – Tampa Bay Rays
  • Verizon Diversity Leadership Initiative and Hispanic Leadership Council – top 30 Hispanic Executive Leaders in the Company
  • Public Relations Society of America (President’s Leadership Award, past National Council representative, past Treasurer, Board of Directors, Head of Strategic Marketing Committee, Golden Image Award for PR program)
  • Product Management Leader’s Council
  • Verizon Excellence Awards and Trip – DRC Strategic Initiative Pilot, North Central Frontline Council, Competitive Communications Team, Employee Engagement Team, Competitive Readiness Team
  • Leaders Council and Trip for superior leadership
  • Pacesetter Winner
  • Malcolm Baldrige National Quality Award and trip
  • Presidents Quality Awards: Super Bowl Team, Quality Team